How to Start Planning a Website Redesign

by | Jul 15, 2018 | Branding & Messaging, Funnels & Landing Pages, Website & Expert Hub

Starting a website redesign with a clear purpose in mind sets you on the right path. Instead of focusing solely on new design trends, consider how a redesigned site can better serve your organization’s goals and objectives.

Identifying Goals and Objectives

When planning a redesign, the first step is to clarify what you aim to achieve. Ask yourself the following questions:

  • What are our primary goals?
    • Are you looking to increase website traffic, generate more leads, improve user engagement, or enhance the overall user experience?
  • Who is our target audience?
    • Understanding your audience’s needs and preferences will help you design a site that effectively meets their expectations.
  • What are our Key Performance Indicators (KPIs)?
    • Determine the metrics you will use to measure the success of your redesign, such as conversion rates, bounce rates, and user satisfaction.

Establishing a Solid Business Case

Given the significant time and resources involved in a website redesign, it is essential to build a solid business case. Outline how the redesign will contribute to achieving your goals and how you will measure its success post-launch.

  • More Views and Interaction
    • Consider strategies to increase site traffic and user interaction, such as SEO optimization, content marketing, and social media integration.
  • Generating More Leads
    • Implement lead generation tools like forms, CTAs, and landing pages designed to capture visitor information.
  • Tracking Success
    • Use analytics tools to monitor key metrics and evaluate the effectiveness of your redesigned site in real-time.

Strategic Planning

A successful website redesign requires meticulous planning. Here’s how to get started:

  1. Conduct a Website Audit
    • Evaluate your current site’s performance, identify strengths and weaknesses, and determine areas for improvement.
  2. Define Your Strategy
    • Develop a comprehensive strategy that includes your goals, target audience, content plan, and design elements.
  3. Set a Timeline and Budget
    • Create a realistic timeline and budget for the redesign project, considering all necessary resources and potential contingencies.
  4. Assemble a Team
    • Gather a skilled team of designers, developers, content creators, and marketers to execute the redesign.

Importance of Initial Stages

The initial stages of a website redesign are crucial for long-term success. Establishing clear goals and a strategic plan ensures that your redesign project remains focused and effective.

  • Avoid Diving Right In
    • While it might be tempting to jump straight into the redesign process, taking the time to plan strategically will save time and resources in the long run.
  • Prioritize Communication
    • Keep all stakeholders informed and involved throughout the redesign process to ensure alignment and buy-in.

Call to Action: Ready to start your website redesign? Join our free community at for access to tools and support to help you through every stage of your redesign project. Schedule a free consultation with our experts today and take the first step towards a successful website transformation.

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