TikTok – Effective Advertising for Small Businesses

by | Mar 18, 2024 | Everything Else, Marketing & Branding

Global social media users recently hit 4.5 billion and TikTok has played a crucial role in helping to reach this number. Currently, more than two-thirds of the world’s population uses a mobile phone which means we are now more connected than ever.

Internet users have also increased drastically over the past few years and now there are more than 4.8 billion internet users around the world.

At the end of September 2021, TikTok passed 1 billion monthly active users. TikTok has reached this milestone in just 5 years proving that it’s quite a popular platform. Surprisingly, TikTok was blocked in India, and still, it reached this impressive figure.

Advertising on TikTok

Despite observing the numbers and figures, we still wonder how lucrative is advertising on TikTok?

The simple answer is that it’s quite good enough to develop and scale your small business. Let’s take a look at some facts that will show how we reached the above verdict.

The US is home to TikTok’s largest advertising audience, with the latest data revealing that TikTok ads can reach more than 120 million US users aged 18 and above.

90% of all TikTok users use this app daily. A study spanning over a month observed the behavior of TikTok users. It revealed that 55% of these users uploaded their own videos and 68% watched someone else’s video (Globalwebindex, 2019).

On average, users spend 52 minutes per day on TikTok. The fast-paced nature of this app can keep users engaged for quite long periods. That’s why marketers understand that TikTok is a great platform for keeping the young audience engaged.

How Can Small Business Owners Effectively Advertise on TikTok?

Small businesses need cost-effective ways to advertise their products or services. So, they don’t need to spend too much on video creation, as TikTok favors spontaneous content produced in ordinary surroundings. Many videos on this app have been filmed in car parks, gardens, and even in bedrooms.

Moreover, small businesses can create social media memes in a creative way to market their products in a relatively inexpensive way.

With the viral nature of TikTok’s algorithm, you can get millions of views on your new video even if your account has no followers. Advertisers can use this to increase the reach and engagement with less effort as compared to working on other social media platforms where they will need to grow their accounts first.

Let’s take a look at 3 ways that you can use to market your small business on TikTok.

1. Start a branded channel

After creating a branded page, you can experiment with different types of content. Since content can be created quickly and with literally no budget, you won’t need to spend much during this experimentation phase. Use free tools, follow the trending hashtags, and share authentic content. Soon, your page will start growing and attract followers.

2. Collaborate with influencers

Leverage influencer communities to establish highly engaged followings by sharing quality content. Influencers understand the trends, features, and tools and use them to their advantage. As a small business owner, you can collaborate on campaigns and use influencers’ knowledge and skills.

3. Run TikTok ads

A great thing about TikTok is that it’s not yet saturated with advertisers and you can use it like any other social media platform to advertise your business. So, it’s more affordable to generate clicks and impressions.

Boost Your Small Business with TikTok Advertising

The CEO at The Entrepreneur Advantage Michael Chandler says that:

“Small businesses whose ideal clients are under the age of 50 MUST be on TikTok. Reaching your audience is a must for growing your brand. Developing a presence on TikTok will immediately fast-track your company’s goals and generate the leads you need.”

As an entrepreneur, you want to expand your business by using the best marketing practices but you might not know where to start.

The good news is that you don’t need to look here and there for reliable marketing services. That’s because The Entrepreneur Advantage provides exceptional TikTok advertising for small businesses at an affordable price.

Feel free to contact advertising specialists at The Entrepreneur Advantage for a free consultation! theentrepreneuradvantage.com

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