The Importance of Branding

by | Apr 30, 2019 | Branding & Messaging

When it comes to establishing your business, branding is huge! Branding is essentially how your business is presented. You want to make sure that everything from your business name to your logo to your marketing messages are clean, consistent, and saying exactly the right thing. 

Before You Brand

Before you even begin branding (or re-branding) your business, you need to consider who your audience is and what will appeal to them. Make sure that you study what other businesses in your market are doing, and how customers react. Finally, consider which channels your brand will appear on. You want your brand name, design, and voice to stand out in a positive way, and for it to be easily recognizable across all channels while still leveraging each channel’s unique capabilities. Get more details for planning your brand with this beginners guide to small business branding.

Design is Important

Once you’re ready to start branding, design is incredibly important. If you do not have graphic design experience, you should hire a designer – your brand is not something to skimp on! The first thing that should be designed is a logo. You’ll want your logo to quickly and clearly convey your brand name and personality, so make sure that you carefully consider everything that goes into this design. After your logo is created, you’ll want to carry color and font elements over onto your website, and use these elements in graphics for social media and sales promotions going forward to create consistency. Need a branding cheat sheet? Check out these 5 ways to create a better brand.

So is Voice

Once you’ve got your design, it’s important to establish and consistently use a brand voice – how you communicate your marketing messages. You want to be able to relate to your customers, but the messaging needs to be clear and consistent no matter where your customer encounters your brand. So make sure that your taglines, sales, brand values, and general wording are consistent on your website, social media, and blogs, and that you’re updating all of your channels frequently! Keep your branding strategy simple with these tips

Branding is just the beginning! Work with us to make sure that your brand reaches your audience – schedule your appointment today!

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